Milano Design Week '15

who 39 opinions from international designers and graphic designers, art directors, architects and managing directors.
why To look at the world from another point of view, to inspire creativity, keeping our inner child alive.
what Three questions: “Design like a kid or design for kids?”, “What would you design for today’s children?”, “What did you dream of becoming when you were a kid?”.
when April 2015, during the Milano Design Week.

SPECIAL THANKS TO LUISA BERTOLDO MEDIA RELATIONS AND EVENTS FROM MILAN

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Andrea Branzi

Andrea Branzi, architect, designer and theorist, with his natural attitude for tales, gives voice to a special story from the inside and about the Radical movement. It is a story, in first person, about events, meetings, moods and visions: his childhood in Florence in the 40’s under the bombs, the designing activity as a form of cultural and intellectual transformation from the 60’s, the Milan experience and finally his international recognition. Le Fil Rouge is still the same, today as yesterday, to raise up and discuss, with a critical approach, the contemporary main topics.
Bon Courage!

INTERVIEW BY ANGELA RUI, DESIGN CRITIC AND CURATOR

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Milano Design Week '14

who 45 international opinions from designers, art directors, curators, owners and marketing managers.
why To inspire with different points of view and hopefully create calls for action.
what Just one question “How can design be a chance for the crisis?”.
when April 2014, during the Milano Design Week.

SPECIAL THANKS TO LUISA BERTOLDO MEDIA RELATIONS AND EVENTS FROM MILAN

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Music Special

who 33 international opinions including musicians and singers, composers and songwriters, radio speakers and producers.
why To explore how talent, ideas, technique, silence and rhythm take place. what Three questions: “What is music today?”, “How has technology changed the way music is made and listened to?”, “Could communication add value to a musical project?”. when From November 2013 to February 2014

SPECIAL THANKS TO LUISA BERTOLDO MEDIA RELATIONS AND EVENTS FROM MILAN, SIMONE POLGA – SPECIALIST CORRESPONDENT FROM NEW YORK – ART DIRECTOR AT MAD MATIZ ARCHITECTURE & DESIGN, PHOTOGRAPHER AND VIDEO MAKER LUCA CAMPANALE AND M.I.L.K. RECORD PRODUCTION AND AUDIO POST-PRODUCTION THAT CONTRIBUTED TO REALIZE THIS PROJECT. THANKS ALSO TO CHARITYSTARS AND SUN68 FOR THE CUSTOMIZED T-SHIRTS.

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Food Special

who 41 opinions from chefs, winemakers, journalists and entrepreneurs of food company. why To investigate food from different points of view, tasting knowledge, pleasure, passion up to hedonism. what Three questions: “What does food mean today?”, “Can food be accessible?”, “Could communication add value to food?”. when From October to November 2013

SPECIAL THANKS TO LUISA BERTOLDO FOR HER COLLABORATION ON THIS PROJECT.

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Pitti Uomo 84 Special

who 43 opinions of fashion label creators, dressmakers and journalists. why To inquire
into the ever changing world of fashion, learning from its influencers. what Three questions:
“Do we need fashion today?”, “Can fashion be accessible?”, “Could communication
add value to fashion?”. when June 2013, Pitti Immagine 84, Florence, and not only.

SPECIAL THANKS TO STEFANO CORONA, FASHION CONSULTANT, WHO INTRODUCED US TO MANY INTERESTING PEOPLE AND TO LUISA BERTOLDO, MEDIA RELATIONS AND EVENTS, FOR THE CARING SUPPORT.

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Elio Fiorucci

An extraordinary journey back in time with a man who has tried to translate his thoughts into practice. A journey of insights, discoveries and encounters, where the element passion is the base to undertake new challenges. On the background the lively London of 1965, a pop New York of the 70s and a Ibiza deep in the hippie era. It's the story of Elio Fiorucci, fashion designer, product designer, but above all a thinker. A story that keeps giving emotions.
A story told an evening in May, at the Love Therapy headquarters in Milan.

INTERVIEW BY ANDREA BETTINI, STORYTELLER

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Salone del Mobile Special

who 37 opinions of designers, architects and entrepreneurs why To give voice to who designs today, adding value correlating different points of view, creating new stimulus for reflection. what Three questions: “Do we need design today?”, “Can design be accessibile?”, “How could communication add value to a product?” when Aprile 2013, Salone del Mobile, Milano

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